Unlike Stories, the feature will not expire after 24 hours and is aimed at giving creators a way to engage with their audience without resorting to posting full length videos
After Facebook, WhatsApp and Instagram, it seems like it’s YouTube’s turn to take on Snapchat’s Stories format. In a post on YouTube’s official blog, the company’s Senior Product Manager, Roy Livne, announced that the YouTube will introduce a similar feature called ‘Reels’. However, instead of disappearing after a day, Reels would not expire. Further, users would be able to link to other YouTube videos and add “YouTube-y Stickers” to their Reels.
A report by TechCruch notes that the idea behind Reels is to let creators express themselves and engage fans, without the need to post a full length video. Creators would be able to post videos up to 30 seconds, then add filters, music, text, and so forth.
No comments: